MARKETING INSIGHTS
Thought-Leadership for Digital Marketing Leaders
7 Strategies to Win More Share in Local SEO
Local Search is one of the most important, high-impact digital marketing channels for small, regional and national brick & mortar businesses. Nearly 50% of all Google searches have local intent and of those searches, more than 60% occur on a smartphone.
The 80/20 Principle in Marketing (Video)
We all know Pareto’s principle: 80% of results come from 20% of effort. For the most part the 80:20 rule holds its weight across many areas of our personal lives and work lives. It really holds true in many facets of digital marketing.
Leading from the Front: Quick Takes
These 2-3 minute audio and video clips are intended to give in-house senior marketing leaders some practical advice on solving problems and leading their brands and internal teams to new levels of digital marketing success. Enjoy!
Four Practical Tips to Improve SEO in 2021 (Video)
As we head into 2021, I wanted to start the year off by providing four suggestions that non-technical marketers can use that will have an impact on your SEO performance but that likely won’t require huge investments in capabilities or technical resources to get them done.
What to Look for in a Potential Vendor Partner (Video)
Investing in SEO can seem like a major expense and selecting the wrong partner can be disastrous from a financial perspective. When I think about how to select a good partner, there’s multiple factors that go into it.
Building Internal Capabilities (Video)
Almost without exception, every company I’ve worked with or for has leveraged external partners to do at least a portion of the marketing.
5 Marketing Trends to Watch for in 2021
2020 is almost over and I think I can speak for all of us and saying we won’t be sad to see it in the rearview mirror. As we head into the new year, here’s some things I’m going to be watching for in marketing.
Internal vs. External Marketing Spend (Video)
Would you be able to go in front of your Board or your CEO or your annual Shareholder meeting and explain, in detail, how those Marketing dollars are getting spent without getting some serious challenges and it getting really uncomfortable?
3 Problems All Marketing Leaders Face & What To Do About Them | Free Resource
Marketing leaders are uniquely challenged. Everyone around the organization leadership table thinks they know what works in marketing. Everybody watches TV and uses the internet and everyone, including CEOs and Board members, has an opinion on what the company could and should be doing, how much you should be spending and what kind of tweaks and changes are needed to make whatever you’re already doing better. Any of that connect? Drop your info and we will get this free resource to you personally!
