Marketing Insights Archives - New Media Advisors

Lifetime Value vs. ROI: Which Marketing Metric Should You Use?

Marketing measurement performance is notoriously difficult. Were that not the case, the famous adage from John Wanamaker about not knowing...

Hopefully, your brand has been committed and invested in its SEO program for many years. If so, the notion of a core algorithm update is...

One of the more challenging things I’ve experienced in my career is working with companies that do not understand or appreciate the unique role...

In October 2019, Google rolled out a groundbreaking change to its search ecosystem with the introduction of BERT. In fact, many authorities in...

In many cases, marketing leaders are brought in and asked to “modernize marketing”. I worked with a company that specifically recruited me to...