AREAS OF DIGITAL MARKETING EXPERTISE

Combined, we’ve spent more than 40-years in digital marketing, including senior in-house leadership roles for Fortune 1000 brands.  We’ve led more than 200 in-house brand marketers and managed more than 25 digital agencies, across very competitive industry categories.

During this time, we’ve gained considerable knowledge and in-depth expertise into the strategy, execution and measurement of paid, owned and earned digital channels. Change is the only constant which is something we embrace in helping our clients accelerate performance in critical online channels.

We fundamentally believe that brands need strong in-house talent, capabilities and best-in-class operations to drive better marketing results. The I.M.P.A.C.T. Framework is a custom process we developed to help brand marketers take their programs to the next-level.

OUR CHANNEL EXPERIENCE

We approach each client engagement uniquely, so that our advisory services are built around your specific needs in any of the following, high-impact marketing channels.

Search Engine Optimization – Google received 2.3 trillion searches in 2019. The top 5 organic results account for 67% of all clicks. Google has more than 200 factors in their core algorithms and are rolling out new updates frequently. Winning your fair share of SEO traffic by ranking well for competitive non-brand keywords and…

topics requires an active investment in expert strategy, customer-first content, quality links from third-party sites and a modern website architecture that is engaging, mobile-friendly, fast-loading and scalable for personalization and publishing. At New Media Advisors, we bring in-house marketing leaders the very best in SEO thought leadership, guidance, perspective and tactical know-how based on our co-founders’ dedication to the channel for the past 15+ years.
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Local Search – 80% of consumers use search engines to find local information. “Near me” searches grew by 900% from 2018-19. 72% of consumers that did a local search visited a store within five miles. Brands that operate hundreds or thousands of store front locations and expect to win local search share must operate with…

a lean-forward, geo-targeted mindset. Your strategy and tactics should be rooted in hyper local site content, Google My Business (GMB) optimization, quality reviews & responses, city-based link building and partnerships, accurate online citations and a true understanding of each store’s local customer needs. At New Media Advisors, we bring the experience of leading local search for brands with 8,000+ and 6,000+ locations, respectively, including managing the vendors, API integrations, store owner education and in-house resources responsible for dominant map and local search visibility.
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Paid Search – $106 billion was spent on global search advertising in 2019. Businesses make $2 for every $1 spent on pay-per-click (PPC). 39% of advertising budgets are dedicated to Paid Search. Brands operating in competitive markets need sophisticated capabilities and precise measures to extract maximum profitability…

in paid search investments. New Media Advisors brings experience in overseeing the management of large advertiser budgets in saturated industries and high customer demand, with a rigorous approach to account structure, keyword performance, ad quality, budget management and ROAS.
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Content Marketing – 70% of marketers are actively investing in content marketing and 67% of marketers say SEO is the most effective tactic for content marketing. For brands to see measurable return on content creation and distribution investments, it is critical that a documented content strategy, publishing calendar and…

streamlined editorial operations be in place. The greatest risk for failure is creating content for content’s sake in the absence of a plan. At New Media Advisors, our founders have lead Content Marketing Centers of Excellence in financial education and travel/hospitality for leading brands where in-house teams were supported by world-class content marketing partners. We know how to develop strategy, organize quality resources (writing, editing, visual, web publishing, promoting) and optimize a purpose-driven content marketing practice so that brands can connect with their customers across all facets of their journey (research, consideration, purchase & loyalty).
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Social Media – Social ad spending is forecasted to be $43 billion in 2020 (+20% YoY). 90% of Millennials & 78% of Gen X’ers are active on social media. Facebook’s average Organic reach for brands is 5% while the average paid reach is 28%. Brands seeking greater brand awareness, customer reach and engagement need a clear strategy and…

audience-levels understanding of mindsets, preferences and platforms most used. Organic reach (while relevant) continues to dwindle while Paid placements have become the fuel to ignite targeted reach & engagement with a brand’s message. New Media Advisors embraces the art & science of social media platforms and has the expertise to partner with marketers seeking a content-first social strategy supported by timely offers, targeted messaging and scalable reach.
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Digital Advertising – Digital advertising spend in the US was $125 billion in 2019, up 16% from 2018. In 2020, digital spend will be more than $50 billion higher than what is spent on television advertising. Globally, digital advertising now accounts for more than half of the world’s total ad spend. Digital advertising creates powerful opportunities…

for brands to tell brand stories at scale and in context, allowing them to reach larger audiences in a way that is real-time and increasingly personal. Whether you are investing in legacy channels like display advertising and online video or emerging channels like OTT and digital audio, New Media Advisors offers expertise, experience and perspective. Over the last 15+ years, we have built dozens of marketing campaigns from the ground up and understand which strategies and tactics work, what works in specific channels (and what doesn’t) and how to maximize the performance and ROI of your digital ad spend.
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