AREAS OF DIGITAL MARKETING EXPERTISE
Combined, we’ve spent more than 40-years in digital marketing, including senior in-house leadership roles for Fortune 1000 brands. We’ve led more than 200 in-house brand marketers and managed more than 25 digital agencies, across very competitive industry categories.
During this time, we’ve gained considerable knowledge and in-depth expertise into the strategy, execution and measurement of paid, owned and earned digital channels. Change is the only constant which is something we embrace in helping our clients accelerate performance in critical online channels.
We fundamentally believe that brands need strong in-house talent, capabilities and best-in-class operations to drive better marketing results. The I.M.P.A.C.T. Framework is a custom process we developed to help brand marketers take their programs to the next-level.
OUR CHANNEL EXPERIENCE
We approach each client engagement uniquely, so that our advisory services are built around your specific needs in any of the following, high-impact marketing channels.
Search Engine Optimization – Google received 2.3 trillion searches in 2019. The top 5 organic results account for 67% of all clicks. Google has more than 200 factors in their core algorithms and are rolling out new updates frequently. Winning your fair share of SEO traffic by ranking well for competitive non-brand keywords and…
Local Search – 80% of consumers use search engines to find local information. “Near me” searches grew by 900% from 2018-19. 72% of consumers that did a local search visited a store within five miles. Brands that operate hundreds or thousands of store front locations and expect to win local search share must operate with…
Paid Search – $106 billion was spent on global search advertising in 2019. Businesses make $2 for every $1 spent on pay-per-click (PPC). 39% of advertising budgets are dedicated to Paid Search. Brands operating in competitive markets need sophisticated capabilities and precise measures to extract maximum profitability…
Content Marketing – 70% of marketers are actively investing in content marketing and 67% of marketers say SEO is the most effective tactic for content marketing. For brands to see measurable return on content creation and distribution investments, it is critical that a documented content strategy, publishing calendar and…
Social Media – Social ad spending is forecasted to be $43 billion in 2020 (+20% YoY). 90% of Millennials & 78% of Gen X’ers are active on social media. Facebook’s average Organic reach for brands is 5% while the average paid reach is 28%. Brands seeking greater brand awareness, customer reach and engagement need a clear strategy and…
Digital Advertising – Digital advertising spend in the US was $125 billion in 2019, up 16% from 2018. In 2020, digital spend will be more than $50 billion higher than what is spent on television advertising. Globally, digital advertising now accounts for more than half of the world’s total ad spend. Digital advertising creates powerful opportunities…