OUR COMPANY
Enterprise Digital Marketing Advisors
01
Our Mission.
We partner with in-house marketing executives to help build, develop and optimize their internal SEO and content capabilities while strengthening vendor oversight. In short, we teach brands how to fish and how to lead in a search landscape that’s rapidly evolving with AI-driven discovery and decision-making.
02
What We Do.
We help you build sustainable operating models, develop high-performing teams, and coach internal talent to drive long-term success in organic search. Our work ensures your team is ready to compete, adapting to AI-powered platforms and shifting digital behaviors that are redefining how customers discover and trust brands.
03
Our Difference.
We are NOT an agency. We are advisors to in-house, client-side marketers. We work with in-house marketing teams, guiding them to succeed in both foundational SEO and content strategy, as well as emerging areas like AI Search Optimization and content discoverability.
We’ve spent decades leading in-house digital marketing for trusted brands and delivering measurable performance. We’ve walked in your shoes and that’s exactly why we’re able to partner effectively with your team to help you win across all digital channels. Today, we stay on the forefront of shifting frontiers like AI-powered search and zero-click discovery so your brand doesn’t fall behind.
What does partnership with New Media Advisors look like?
As your partner, we objectively assess your current programs and vendor ecosystem, evaluate the maturity and future-readiness of your digital strategy, and collaborate with your team to identify pathways for incremental revenue growth across owned and earned channels. With deep, first-hand experience leading SEO and content for some of the world’s most trusted brands, we deliver tailored, high-impact insights that work in real-world conditions, not just in theory. We work directly with your leadership to shape the digital roadmap, build a digital-first growth engine, identify the right partners, and ensure your strategy, execution, and measurement stay laser-focused on business outcomes.
Our independent consultancy is ideal for mid-market or enterprise brands looking to assess, reshape and scale digital marketing investments that maximize revenue and grow market share. We also work well with private equity or venture capital firms that need digital thought leadership, oversight or guidance for their key portfolio companies.
We help build your team and strengthen digital channel capabilities to drive both near- and long-term business growth while future-proofing your performance across traditional and AI-enhanced search environments.
What does partnership with New Media Advisors look like?
As your partner, we objectively evaluate your current programs and vendor partners, assess the current & future state of digital programs and ideate on your pathways to accelerate incremental revenue growth across owned and earned digital channels.
We partner with your leadership team to map the digital road ahead, help you build a digital-first marketing growth engine, identify and vet the ‘right’ vendor partners and ensure laser focused marketing strategy, execution and measurement that drives bottom line results to future-proof your business.
Our independent consultancy is ideal for mid-market or enterprise brands looking to assess, reshape and scale digital marketing investments that maximize revenue and grow market share. We also work well with private equity or venture capital firms that need digital thought leadership, oversight or guidance for their key portfolio companies.
We can help build your team and digital channel capabilities to create near and long-term business growth.
Meet Our Founders
Brent Bouldin
Partner & Co-Founder
As a marketer and a consultant, Brent has worked across multiple industry verticals including Financial Services, Consumer Packaged Goods, Transportation, Hospitality and Telecom.
Scott Gardner
Partner & Co-Founder
With 20+ years experience in leading Fortune 1,000 brands, Scott brings a diverse perspective and an in-the-trenches under-standing for achieving break through results in a hybrid model.
Meet Our Advisors
Jason Cook
Managing Advisor
Jason has 20+ years of experience working within the digital marketing realm and gaining experience across a variety of channels for some of the leading names in the financial services industry.
Stephen Settanni
Managing Advisor
Stephen carries 10+ years’ experience as a digital marketing leader specializing in driving company results in organic search & developing SEO campaigns for multiple Fortune 500 companies.
Tom Dwyer
Principal Advisor
Tom is a seasoned leader with 20+ years of digital marketing and technology experience. His innovative strategies and client-centric approach have driven growth & success for Fortune 500 brands
Laura Lee
Principal Advisor
Laura brings 17+ years of SEO/SEM expertise to drive brand awareness, qualified leads, and multilingual audience development for industries like healthcare, technology, and B2B.
Jenny Halasz
Principal Advisor
Jenny brings 20+ years in SEO and content strategy, powering growth for SAP, NVIDIA, Advance Auto Parts, and Duke Health through data-driven optimization and cross-functional collaboration.
Meet Our SEO Team
Melissa Hemmerich
SEO Specialist
Melissa drives growth through strategic marketing initiatives, leveraging her expertise in demand generation and content optimization to deliver impactful results for B2B and SaaS brands.
Riley McMillan
Senior SEO Specialist
Riley excels in driving organic growth through strategic digital optimization, leveraging data-driven insights to enhance visibility and deliver measurable results.
Hanna Kielar
SEO Specialist
Hanna creates impactful marketing strategies combining her expertise in content development and on-page SEO to drive revenue and build strong brand authority.
Courtney Beach
Senior SEO Specialist
Courtney drives organic growth with targeted strategies that boost visibility and performance. Blending her expertise with data-driven strategies to achieve measurable, lasting outcomes.
Liz Bauer
Senior SEO Specialist
Liz brings 13+ years of experience leading organic growth through strategic digital optimization, leveraging data-driven insights to elevate visibility and deliver measurable results.
Lydia Sweatt
Senior SEO Specialist
Lydia turns data-driven insights into organic growth by uncovering competitive opportunities and optimizing digital content to expand search visibility.
Hli Rmah
SEO Project Manager
Hli drives project success by expertly aligning teams and mastering complex timelines, leveraging a decade of experience in orchestrating launches to ensure efficient execution and on-target delivery.
Corinne Jenkins
Marketing Analytics Specialist
Corinne builds meaningful reporting and propels strategy through data-driven dashboards. With her background in digital marketing, optimization, and demand generation, her ultimate goal is to turn insights into significant impact.
What We Do
Our new client engagements are intended to achieve quick wins. Our goal is to prove our value, earn your trust and develop a long-term, ongoing relationship.
We are change agents. We will be a catalyst in your organization, influencing key decision makers and internal influencers on a better way forward in digital channels. You work directly with us! We do not sell you our expertise and then disappear or staff your engagement with armies of junior-level, unseasoned consultants. We are going to be in it right alongside you.
- We are seasoned experts.
- We are experienced marketing leaders that also know how to ‘do’.
- We have been in your shoes.
- We thrive by identifying issues and solving problems with viable, realistic solutions.
- We bring much-needed objectivity to your business.
“Brent’s breadth and depth of skills in digital marketing is second to none. We worked together for many years and he kept us on our toes, always pushing for the most innovative and effective strategies”
Our Difference
We build Bridges.
Simply put, the agency-partner model is broken. Turnover is rampant. You are leasing expertise. None of this works to your brand’s advantage.
We want to help you build a sustainable, client-owned model that produces results and ultimately phases us out of the picture. We can (and will) set up your programs and run them for you if that’s what your organization needs and wants – but that is not our primary objective nor is that ideal for the types of forward-thinking brands we best serve. Our objective is to build bridges – with you – between where you are now and self-sufficient, successful digital marketing growth.
“Scott is an innovative leader that knows how to get the most out of his team, create a culture of high performance and has a unique ability to blend both the art and the science of digital marketing”
Our Difference is our Advantage.
We are advisors to in-house, client-side marketers.
We help brands build stronger in-house capabilities. This approach reduces costs, increases agility, drives talent development and creates long-term value for the brand. It is proven to accelerate performance growth across Search, Local and Content Marketing. We can free you from dependence on expensive partners and; set you up to drive significant & predictable traffic, visibility and revenue growth from your digital marketing
Our Story
We have History.
We sit in the unique position of having started in Marketing just as digital was becoming a ‘thing’ nearly 20-years ago. In fact, the first mobile marketing campaign was in 2001. The release of the iPhone 1 was in 2007.
We grew up doing digital marketing for Financial Services companies – first as doers of the work, then as leaders of teams, then as Executives. As our careers grew, we moved into client-slide senior leadership roles, overseeing large programs and departments and then, ultimately, into running entire Marketing organizations.
We have rolled up our sleeves and done the hard stuff. We have failed fast, learned quickly and embraced the need to adapt, change and guide business partners into new and emerging areas. We have worked inside the risk and compliance guardrails that exist in Financial Services. Most importantly, we know how to drive value for organizations in this industry because we have walked many miles in your shoes and have learned what it takes to create lasting success.
Click here to learn more about postions currently available at New Media Advisors.
