OUR APPROACH
Marketing Leadership that Ignites Positive Change
Marketing leaders across all industries struggle with:
- Investing in Content Marketing and Social Media but not realizing the business impacts
- Agencies you’ve hired in sales pitches look nothing like the teams servicing your business
- Declining organic search traffic and loss of visibility in both Google and emerging AI-powered search experiences (like AI Overviews, AI Mode, ChatGPT, Perplexity).
- Needing a trusted advisor that can provide sound perspective and guidance for your future success
We’ve been there. We can help.
Our I.m.P.A.C.T framework is a proven method that empowers your in-house marketing team to take ownership.
As former client-side marketing leaders, we saw firsthand how brands could reclaim control from agency-heavy models by building stronger in-house capabilities. That’s why we designed a new approach – one that elevates internal teams, reduces vendor dependence, and integrates SEO, content, and AI-aligned strategies directly into your always-on digital channels.
- Future-proof their organization with a culture of accountability and innovation
- Gain more control over poor performing vendors and the lack of agency transparency
- Reduce operational and reputational risks with better agility and tighter brand alignment
- Increase performance results through better internal and external collaboration
- Become better clients to their smartest agency partners
For a walk through of the IMPACT framework and a discussion on how we’ve put it to use across multiple industries to help brands build modern, AI-resilient marketing operations, set up an exploratory call.
The I.M.P.A.C.T. Framework
I.M.P.A.C.T. allows us to partner with our clients in identifying ways that they can take more control of their own digital performance, reduce reliance on expensive external support and drive stronger ROI from their investments.
The I.M.P.A.C.T. Framework
I.M.P.A.C.T. allows us to partner with our clients in identifying ways that they can take more control of their own digital performance, reduce reliance on expensive external support and drive stronger ROI from their investments.
We can provide short and long-term digital channel leadership that can set your in-house team up for success
Our consultative, fractional leadership model allows you to tap into the expertise of multiple strategic visionaries with 130+ years of combined digital marketing experience.
We thrive in helping brands build high-performing channel marketing teams and scalable programs – all at a rate that is much more efficient and cost-effective than hiring a full-time CMO or senior leader.
When we teach you how to empower your In-House team(s) to take ownership through our Fractional Leadership Model and our I.M.P.A.C.T. Framework, you can:
- Increase revenue while reducing your overall marketing spend
- Future-proof your most critical channels, starting with SEO, by aligning your strategy to how discovery, search, and content are evolving in an AI-first landscape.
- Build institutional know how and better integrate parts of your marketing operations
What could Fractional Marketing Leadership look like for your brand?
- Fractional CMO – Delivering executive level leadership and strategic direction to your marketing organization during an interim period or for organizations that are not yet ready to hire a formal Head of Marketing, but need CMO-level leadership on a part-time basis
- CMO Advisor – Providing experienced, trusted guidance to client-side CMOs who need a senior digital partner to solve complex marketing challenges, accelerate team performance, and bring critical outside-in perspective. We focus on increasing business outcomes, market share, and brand visibility through key digital channels, especially as AI and semantic search reshape how brands are discovered and evaluated.
- Digital Channel Leadership – Guiding in-house digital marketing teams, delivering recommendations to improve channel performance, sourcing and managing key agency partners, building out internal capabilities and driving results across paid, owned and earned digital channels. We specialize in maximizing performance in SEO, Local Search, and Content Marketing all while helping clients adapt to AI-powered changes in the way content is discovered and ranked.
We don’t build bridges for you, we build bridges with you. That’s how it should be!
What could Fractional Marketing Leadership look like for your brand?
Our flexible, digital marketing advisory services can fill gaps at multiple levels of your marketing organization:
- Fractional CMO – Delivering executive level leadership and strategic direction to your marketing organization during an interim period or for organizations that are not yet ready to hire a formal Head of Marketing, but need CMO-level leadership on a part-time basis
- CMO Advisor – Providing digital expertise and advisory services to client-side CMOs who need experienced and trusted digital marketing luminaries to solve major digital marketing problems, help their teams overcome obstacles and bring critical outside-in thinking on the best paths forward to increase business outcomes, market share and brand awareness through key digital channels.
- Digital Channel Leadership – Guiding in-house digital marketing teams, delivering recommendations to improve channel performance, sourcing and managing key agency partners, building out internal capabilities and driving results across paid, owned and earned digital channels. We specialize in maximizing performance in SEO, Local Search, Paid Search and Content Marketing.
We don’t build bridges for you, we build bridges with you.
Results matter.
That’s what we deliver.
Growth in Click-to-Calls from Google My Business across 7,000 locations
Keywords Ranked Google's Top 10
Saved Thru Agency Rationalization
Lift in Incremental Revenue Across Search Channels
Results matter.
That’s what we deliver.
Growth in Click-to-Calls from Google My Business across 7,000 locations
Keywords Ranked Google's Top 10
Saved Thru Agency Rationalization
Lift in Incremental Revenue Across Search Channels
Brent
Bouldin
Partner & Co-Founder
Scott
Gardner
Partner & Co-Founder
Jason
Cook
Managing Advisor
Stephen
Settanni
Principal Advisor
Tom
Dwyer
Principal Advisor
Laura
Lee
Principal Advisor
