DIGITAL STRATEGY
Developing, Leading & Executing Digital Marketing Campaigns In-House
You need marketing initiatives that are geared to drive business results and breakthrough performance plateaus
THE PROBLEM IS that this requires a comprehensive plan for your brand’s business-as-usual, ad hoc and strategic digital marketing routines along with scalable operations (ex. good, better, best models).
As your partner we will help you develop a 6-12 month digital roadmap.
Additionally, we consult on your digital strategy to help your business critically evaluate online priorities, vet vendor POVs and capabilities, fine-tune strategies to optimize digital performance and build purpose-driven, go-to-market initiatives that are geared to breakthrough glass ceilings for your business.
We benefit a brand’s digital marketing strategy the most when the greatest need is igniting performance in Organic Search, Local Search, Content Marketing, Social Media and Digital Advertising.
Did You Know?
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Compared to social media, search engines drive 300% more traffic to content sites.
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70%–80% of users ignore sponsored search results.
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When it comes to the total media ad spend worldwide, digital’s share is likely to grow from 2017’s 39.7% to 53.9% in 2022.
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Marketers who prioritize blogging are 13x more likely to achieve a positive ROI from their efforts.
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97% of first-page search results have an image on the page.
We understand what success looks like for your digital marketing strategies.
We are in the business of innovating and helping your company grow market share through practical, tailored digital marketing strategies that work and are sustainable for the future.
Our experience building in-house marketing excellence across digital channels will drive significant value to your business strategy going forward.
If you are interested in building better in-house capabilities, we would love to schedule a call with you.
We understand what success looks like for your digital marketing strategies.
We are in the business of innovating and helping your company grow market share through practical, tailored digital marketing strategies that work and are sustainable for the future.
Our experience building in-house marketing excellence across digital channels will drive significant value to your business strategy going forward.
If you are interested in building better in-house capabilities, we would love to schedule a call with you.
Marketing Insights
7 Strategies to Win More Share in Local SEO
Local Search is one of the most important, high-impact digital marketing channels for small, regional and national brick & mortar businesses. Nearly 50% of all Google searches have local intent and of those searches, more than 60% occur on a smartphone.
The 80/20 Principle in Marketing (Video)
We all know Pareto’s principle: 80% of results come from 20% of effort. For the most part the 80:20 rule holds its weight across many areas of our personal lives and work lives. It really holds true in many facets of digital marketing.
Leading from the Front: Quick Takes
These 2-3 minute audio and video clips are intended to give in-house senior marketing leaders some practical advice on solving problems and leading their brands and internal teams to new levels of digital marketing success. Enjoy!
