SEARCH ENGINE OPTIMIZATION
Advanced SEO for Enterprise & Mid-Market Brands, purpose built for
both traditional Google rankings and AI-powered search environments.
as marketing leaders you want to align your seo priorities, success metrics and leadership teams.
THE PROBLEM IS that SEO sits at the friction point between Marketing and Technology, where growth expectations meet operational constraints.
We understand how SEO connects with Local Search and how essential content marketing is to driving organic performance – especially now, as AI-driven search experiences redefine how content is ranked, surfaced, and consumed. In order for brands to increase search engine visibility and highly-qualified traffic, we can help:
- Ensure you understand how and why your customers use search engines and emerging AI search platforms.
- Conduct a Content Audit focused on your customers’ needs.
- Conduct a comprehensive Technical SEO Audit.
- Assess your brand’s market position across search platforms, including traditional and AI surfaces.
- Strategically prioritize ongoing work to be done over the next 6-12 months.
Did You Know?
- More than 60% of marketers actively invest in SEO and consider it to be
“very” or “extremely” important to their overall marketing strategy. - More than 90% of marketers consider SEO tactics to “very” or “somewhat”
effective in helping them achieve their marketing goals. - However, only a fraction have adapted their strategies to include AI-driven
discovery platforms, which are now influencing B2C and B2B buyer journeys alike.
If you’re taking a passive role in SEO, you are losing search engine visibility, traffic and market share.
Search algorithms are increasingly fluid. With Google pushing major updates every few months and AI-powered platforms like ChatGPT and Google’s AI Overviews reshaping how content is surfaced, visibility now depends on more than just ranking signals.
Contact us today to learn how our I.M.P.A.C.T. framework can be tailored to solve your business needs, ignite results and future-proof SEO performance.
If you’re taking a passive role in SEO, you are losing search engine visibility, traffic and market share to your competitors.
At New Media Advisors, we excel at solving complex problems and driving performance growth in Organic Search.
Search engine algorithms are complex and fluid. Google continues to challenge even the most-savvy digital marketers due to the rate of change and diversity in its search engine results. Don’t get left behind as Google continues to release major algorithm and core updates every 3-4 months.
If you have not been adapting your SEO strategy, priorities and execution based on the concepts of E-E-A-T, YMYL, RankBrain, BERT, Maverick, Medic or Panda…or if you don’t even know what those things mean…we should talk.
Contact us today to learn how our I.M.P.A.C.T. framework can be tailored to solve your business needs, ignite results and future proof SEO performance.
SEO AUDITS
Each Client and Engagement is Unique.
That’s why our SEO audits are designed to objectively evaluate your brand’s digital footprint across key channels and benchmark your capabilities against competitors, including how AI-driven platforms may interpret and surface your content.
We assess the people, processes, and technology driving your search performance, and identify clear areas for improvement. By layering in audience-based research, we audit your brand’s ability to meet customer needs and expectations across digital touchpoints with a focus on visibility in AI-powered discovery environments.
Our comprehensive audits uncover strengths, weaknesses, opportunities, and threats within your digital ecosystem giving you the strategic clarity to win in today’s search landscape and prepare for what’s next.
Marketing Insights
Beyond the Click: Why SEO Metrics Must Evolve with the Introduction of AI Overviews
It’s Time to Rethink Your SEO Metrics With AI Overviews here to stay, traditional SEO benchmarks like CTR and impressions no longer tell the whole story. For years, SEO has relied on a core set of familiar metrics to gauge success: impressions,...
Top SEO Strategies for Bank Marketers in 2025
How SEO for Bank Marketers is Evolving: Key Trends and Strategies In an increasingly digital banking landscape, search engine optimization (SEO) has become a critical strategy for banks looking to attract new customers, improve brand trust, and...
The Future of Organic Search Discoverability: Key Insights from Industry Leaders
Replay of webinar from Thursday, January 16, 2025 In a recent Knotch webinar, one of our founding partners, Brent Bouldin, joined Matt Cardwell (former head of content and organic search at Rocket Mortgage) and Kevin Indig (former head of search at...



