New Media Advisors | Principal Advisor

Todd O’Rourke

Todd brings 13+ years of digital marketing leadership specializing in enterprise SEO, Answer Engine Optimization (AEO), and content strategy. Throughout his career, he has helped Fortune 500 brands, including Apple, Estée Lauder, and Bridgestone, as well as high-growth SaaS, B2B, and DTC companies scale their organic visibility. Across his engagements, Todd’s strategies have contributed to over $300M in annual revenue, 4M+ qualified leads, and 500M+ website sessions..

Prior to joining New Media Advisors, Todd spent time in both agency and in-house roles, where he led omnichannel search strategies, enterprise site rebuilds, and AI-powered marketing initiatives that align technical execution directly with business outcomes.
Todd O'Rourke Principal Advisor
Originally from Philadelphia, Todd holds a B.A. from Rowan University and an M.A. in English Literature from Rutgers University. He now lives in the Seattle area with his wife, daughter, and dog. Outside of work, Todd is a Brazilian Jiu-Jitsu black belt and has worked with the United States Army teaching the Modern Army Combatives Program (MACP).

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“I worked with Todd for over two years…and his knowledge of SEO was pivotal for our growth and advancement in the evolving landscape of organic search. His knowledge helped us tremendously during the Dave & Buster’s acquisition. He was a pleasure to work with and consistently displayed a solid work ethic throughout our partnership.”

Meet the Rest of the Team:

Brent Bouldin

Partner & Co-Founder

As a marketer and a consultant, Brent has worked across multiple industry verticals including Financial Services, Consumer Packaged Goods, Transportation, Hospitality and Telecom.

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Scott Gardner

Partner & Co-Founder

With 20+ years experience in leading Fortune 1,000 brands, Scott brings a diverse perspective and an in-the-trenches under-standing for achieving break through results in a hybrid model.

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Jason Cook

Jason Cook

Managing Advisor

Jason has 20+ years of experience working within the digital marketing realm and gaining experience across a variety of channels for some of the leading names in the financial services industry.

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Stephen Settanni

Stephen Settanni

Managing Advisor

Stephen carries 10+ years’ experience as a digital marketing leader specializing in driving company results in organic search & developing SEO campaigns for multiple Fortune 500 companies.

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Tom Dwyer

Tom Dwyer

Principal Advisor

Tom is a seasoned leader with 20+ years of digital marketing and technology experience. His innovative strategies and client-centric approach have driven growth & success for Fortune 500 brands

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Laura Lee

Laura Lee

Principal Advisor

Laura brings 17+ years of SEO/SEM expertise to drive brand awareness, qualified leads, and multilingual audience development for industries like healthcare, technology, and B2B.

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Jenny Halasz

Jenny Halasz

Principal Advisor

Jenny brings 20+ years in SEO and content strategy, powering growth for SAP, NVIDIA, Advance Auto Parts, and Duke Health through data-driven optimization and cross-functional collaboration.

More About Jenny