New Media Advisors | Principal Advisor

Jenny Halasz

With 20+ years of experience in SEO and content marketing, Jenny has helped brands like SAP, NVIDIA, Advance Auto Parts, and Duke Health build scalable strategies that drive measurable growth. Her expertise spans technical SEO, content strategy, and data-driven optimization across industries including financial, healthcare, education, and e-commerce. She brings a unique blend of innovation and proven tactics to every challenge.

Jenny’s background includes both agency and in-house leadership roles, and she’s shared her insights as a speaker at major industry conferences and as a contributor to publications like Search Engine Land and Search Engine Journal.

Jenny thrives on cross-functional collaboration, aligning SEO efforts with broader marketing, IT, and business goals.
Jenny Halasz, Principal Advisor
Jenny loves live concerts, video games, and cheering on the Carolina Hurricanes. She spends as much time as she can relaxing at her family’s home on Lake Gaston (photo) with her husband and teenage sons. Whether she’s working or unwinding, Jenny brings the same energy, curiosity, and passion to everything she does.

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“I found Jenny to be an SEO that can boil technical concepts down to bite sized pieces for clients and present material in a way that makes it understandable and approachable. This is an extremely important skill when dealing with clients who might not quite “get” SEO. She is trustworthy and a person of the highest integrity – she’s detail oriented and has excellent follow through.”

Meet the Rest of the Team:

Brent Bouldin

Partner & Co-Founder

As a marketer and a consultant, Brent has worked across multiple industry verticals including Financial Services, Consumer Packaged Goods, Transportation, Hospitality and Telecom.

Scott Gardner

Partner & Co-Founder

With 20+ years experience in leading Fortune 1,000 brands, Scott brings a diverse perspective and an in-the-trenches under-standing for achieving break through results in a hybrid model.

Jason Cook

Jason Cook

Managing Advisor

Jason has 20+ years of experience working within the digital marketing realm and gaining experience across a variety of channels for some of the leading names in the financial services industry.

Stephen Settanni

Stephen Settanni

Managing Advisor

Stephen carries 10+ years’ experience as a digital marketing leader specializing in driving company results in organic search & developing SEO campaigns for multiple Fortune 500 companies.

Tom Dwyer

Tom Dwyer

Principal Advisor

Tom is a seasoned leader with 20+ years of digital marketing and technology experience. His innovative strategies and client-centric approach have driven growth & success for Fortune 500 brands

Laura Lee

Laura Lee

Principal Advisor

Laura brings 17+ years of SEO/SEM expertise to drive brand awareness, qualified leads, and multilingual audience development for industries like healthcare, technology, and B2B.