MARKETING INSIGHTS
Thought-Leadership for Digital Marketing Leaders
UNLEASH THE POWER OF E-E-A-T & YMYL
Get access to our complimentary comprehensive 25-page guide that demystifies E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) – Google’s crucial guidelines reshaping digital marketing.
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The Impact of BERT on the SEO Industry
What is BERT? It stands for Bidirectional Encoder Representations from Transformers and is meant to help Google better understand the context and complexity of words that people search for in order to return results that best match the user’s search intent.
Paid Search Trends
You may have heard terms like ‘Automated Bidding’, ‘App Campaigns’, ‘Smart Campaigns’ or ‘Dynamic Search Ads’. All of these are enhancements that Google has added to Google Ads to make Paid Search campaigns easier to manage and, hopefully, more effective.
The Ever-Changing Nature of Search Engines
Google tweaks and adjusts their algorithms many thousands of times per year. Most updates are small and have no direct impact on your website’s Organic rankings or traffic – but they’re happening behind the scenes all the time.
New Media vs. Old Media: How Should Your Marketing Plan Evolve?
In many cases, marketing leaders are brought in and asked to “modernize marketing”. I worked with a company that specifically recruited me to come in and help make the company “digital first”.
Finding Balance Between PPC and SEO
Having led marketing at several large advertisers, we have had the opportunity to spend a significant amount of time with the teams from both Google and Bing. We have been invited to strategy sessions at their headquarters, had their teams on site for bi-annual “search summits”, held weekly strategy and status calls with account teams, etc.
Are you findable in AI search?
We’re offering a free AI Visibility Audit to see how your brand appears in ChatGPT, Perplexity, and Google AI Overviews.
Share your organizations top 5 products, services or topics and we’ll convert them into 25 prompts to measure your AI visibility. No strings attached.
