Leading from the Front: Quick Takes

Insights | Quick Takes

Below are a series of quick tips and advice from our Founders, Brent Bouldin & Scott Gardner. These 2-3 minute audio and video clips are intended to give in-house senior marketing leaders some practical advice on solving problems and leading their brands and internal teams to new levels of digital marketing success. Enjoy!

>> Full Transcript: Building Internal Capabilities

>>Full Transcript: The 80/20 Principle in Marketing

>>Full Transcript: What to Look for in a Potential Vendor Partner

>>Full Transcript: Four Practical Tips to Improve SEO in 2021

>>Full Transcript: 5 Marketing Trends to Watch for in 2021

>>Full Transcript: Internal vs. External Marketing Spend

>>Full Transcript: The Best Destination for PPC Traffic

Brent Bouldin

Partner & Co-Founder | New Media Advisors

Brent Bouldin is a Partner and Co-Founder of New Media Advisors. Previously, Brent was Head of Marketing, Media and Customer Acquisition at Choice Hotels International and led the Digital Marketing and Media Center of Excellence at Bank of America. Brent has held strategy consulting roles at Deloitte Consulting and Ernst & Young and served as the Chief Strategist at FedEx.com. He has led Digital and Social Committee of the Association of National Advertisers (ANA) and has a seat on the North American Board of Directors for the Mobile marketing Association (MMA).

Free Resource

Marketing leaders are uniquely challenged. Everyone around the organization leadership table thinks they know what works in marketing. Everybody watches TV and uses the internet and everyone, including CEOs and Board members, has an opinion on what the company could and should be doing, how much you should be spending and what kind of tweaks and changes are needed to make whatever you’re already doing better. Any of that connect?

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Marketing Insights

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The 80/20 Principle in Marketing (Video)

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Four Practical Tips to Improve SEO in 2021 (Video)

by Brent Bouldin | Insights, Quick Takes

As we head into 2021, I wanted to start the year off by providing four suggestions that non-technical marketers can use that will have an impact on your SEO performance but that likely won’t require huge investments in capabilities or technical resources to get them done.