You want Digital Marketing to provide profitable growth for your company.
New Media partners with client-side marketing leaders to build and scale in-house capabilities across SEO, content marketing, and digital strategy with a growing emphasis on next-gen search trends like AI-driven optimization and semantic performance.
EMPOWER
YOUR IN-HOUSE TEAMS
INCREASE
YOUR PERFORMANCE & RESULTS
FUTURE-PROOF
YOUR ORGANIZATION
Imagine bringing on a partner
that could help you:
- Ensure your brand is ready for the future of search with strategies that adapt to AI-powered discovery and semantic search evolution
- Deliver 20–30% improvements in digital performance improvements to your that lLeadership can see and support
- Increase revenue while lowering overall marketing costs by investing in the most efficient growth channel – organic search
- Consistently outrank your competition in both Google and emerging AI-powered search results
- Take market share from competitors with bigger marketing budgets by owning high-intent visibility
- Position your brand as a digital and AI search leader, recognized for innovation, not just spend
First Steps.

BRAINSTORM
We offer free brainstorm sessions with prospective client partners with a focus on talking through the obstacles and opportunities you’re facing.

PLAN
We assess your brands needs and share what we do and how we work. If it makes sense, we will create a plan and timeline that is tailored to you.

PARTNER
We partner in helping you build your in-house capabilities and a playbook of strategies that will help you succeed both now and into the future.





















Our Expertise
With over 130 years of combined experience leading digital marketing at Fortune 500s and high-growth mid-market brands, we’ve built and scaled teams of 300+ marketers and overseen 30+ agencies across some of the most competitive industries. Today, we apply that real-world expertise to help client-side teams not just compete but lead in both traditional and AI-powered search.
Our Expertise
Combined, we’ve spent more than 65+ years in digital marketing, including senior in-house leadership roles for multiple Fortune 100 brands and growth-minded, mid-sized brands. We’ve led team with more than 300 in-house brand marketers and managed more than 30 digital agencies across very competitive industry categories.
Improving In-House capabilities to unleash your brand’s potential.
We are in the business of helping brands grow website traffic, revenue and profitability with a focus on Search Engine Marketing, Content Marketing and Digital Strategy.
Our I.M.P.A.C.T. Framework allows companies to exceed their digital marketing performance targets while also reducing overall marketing spend and building in-house capabilities that sustain the company for the future.
A fractional leadership model that fits your company & team.
Our consultative, Fractional Leadership Model allows you to tap into the expertise of multiple strategic visionaries that can help your organization develop high-impact digital marketing strategies that improve your digital marketing performance and ROI.
We work alongside our client’s marketing organizations by partnering with existing in-house leaders and teams.
Marketing Insights
Beyond the Click: Why SEO Metrics Must Evolve with the Introduction of AI Overviews
It’s Time to Rethink Your SEO Metrics With AI Overviews here to stay, traditional SEO benchmarks like CTR and impressions no longer tell the whole story. For years, SEO has relied on a core set of familiar metrics to gauge success: impressions,...
Top SEO Strategies for Bank Marketers in 2025
How SEO for Bank Marketers is Evolving: Key Trends and Strategies In an increasingly digital banking landscape, search engine optimization (SEO) has become a critical strategy for banks looking to attract new customers, improve brand trust, and...
The Future of Organic Search Discoverability: Key Insights from Industry Leaders
Replay of webinar from Thursday, January 16, 2025 In a recent Knotch webinar, one of our founding partners, Brent Bouldin, joined Matt Cardwell (former head of content and organic search at Rocket Mortgage) and Kevin Indig (former head of search at...

