A collection of quick POVs from our Founders, Brent Bouldin & Scott Gardner. These 2-3 minute video clips provide in-house senior marketing leaders with practical advice to solve problems, grow their internal capabilities and lead their brands to new levels of digital marketing success.
For 2021, here are four easy, practical things that non-technical marketers can implement to influence your site's SEO performance. These likely won't require huge investments in capabilities or technical resources to get them done.
When brand marketers ask us for input on how to select a good partner, there find there are multiple factors that go into it. Getting this decision wrong can be a huge problem but if you get it right, together you can drive your business to new heights.
It’s important to know the difference between a core algorithm update, minor ranking fluctuations and mere speculation. Learn how to manage through change and answer six core questions to know what your business should do after a Google update.
Local Search is one of the most important, high-impact digital marketing channels for small, regional and national brick & mortar businesses. As industries are transformed by the predominant usage of smartphones along with changes in Consumer shopping behavior (including post COVID-19 impacts), it is critical that locally-based businesses embrace the opportunities Local SEO provides and take the necessary steps to win their fair share of customer demand. Read More >
In October 2019, Google rolled out a groundbreaking change to its search ecosystem with the introduction of BERT. In fact, many authorities in the SEO world (such as Search Engine Land) deemed this to be “the largest change to Google’s search system since the company introduced RankBrain” back in 2014. What is BERT?... Read More >
Today we will cover the other side of the search landscape – Paid Search – and one of the biggest changes happening in the industry that you will want to pay attention to as you plan your strategy for PPC advertising... Read More >
I cringe every time I hear a business leader talk about their strategy in SEO as a one-time investment or question why investments they made years ago in organic optimizations are not still paying off. Here's why... Read More >
Several years ago, I was invited to Mountain View to discuss go-forward strategies, alpha and beta test opportunities and ways that my company could partner more effectively with Google. At the end of the day, they shared some emerging capabilities and tests they had in market at the time... Read More >