Lifetime Value vs. ROI – Which Marketing Metric Should You Use?

CLTV is not the sole measure organizations need to use to measure performance or drive growth for the business.  It is perhaps the most critical measure, however.   Armed with an understanding of value over the life of the relationship will allow organizations to re-orient their marketing mix and focus spend where it’s most impactful.  It may also require facing some inconvenient truths – that many of the tactics that are tried and true in your organization are no longer worth your time and investment.

2020-08-24T14:01:37+00:00By |Categories: Marketing Insights|Tags: |

In Housing Trends Continue

By Brent Bouldin
Gartner’s Annual CMO Spend Survey is always an interesting read.  It provides a peak into the minds of CMOs and the issues they are dealing with leading large marketing organizations.  One thing that clearly continues to be top of mind is the trend of in-housing work that, historically, was managed by agency partners.  According to this year’s survey, almost one third of CMOs shifted work from agency partners to in-house teams...
2021-01-05T20:14:42+00:00By |Categories: Quick Takes|Tags: , |