Media Archives - New Media Advisors

Lifetime Value vs. ROI – Which Marketing Metric Should You Use?

CLTV is not the sole measure organizations need to use to measure performance or drive growth for the business. It is perhaps the most critical measure, however. Armed with an understanding of value over the life of the relationship will allow organizations to re-orient their marketing mix and focus spend where it’s most impactful. It may also require facing some inconvenient truths – that many of the tactics that are tried and true in your organization are no longer worth your time and investment.

2020-08-24T14:01:37+00:00By Brent Bouldin|Categories: Marketing Insights|Tags: Media|

In Housing Trends Continue

By Brent Bouldin

Gartner’s Annual CMO Spend Survey is always an interesting read. It provides a peak into the minds of CMOs and the issues they are dealing with leading large marketing organizations. One thing that clearly continues to be top of mind is the trend of in-housing work that, historically, was managed by agency partners. According to this year’s survey, almost one third of CMOs shifted work from agency partners to in-house teams...

2021-01-05T20:14:42+00:00By Brent Bouldin|Categories: Quick Takes|Tags: In-Housing, Media|

The Importance of the Marketing Mix

By Brent Bouldin

One of the more challenging things I’ve experienced in my career is working with companies that do not understand or appreciate the unique role each channel plays in a comprehensive marketing plan. When I think of how marketing should work, I think of the analogy of baking a cake... Read More >

2020-08-05T20:01:06+00:00By Brent Bouldin|Categories: Marketing Insights|Tags: Media, PPC|

New Media vs. Old Media: How Should Your Marketing Plan Evolve?

By Brent Bouldin

In many cases, marketing leaders are brought in and asked to “modernize marketing”. I worked with a company that specifically recruited me to come in and help make the company “digital first”. Many of... Read More >

2020-08-05T20:00:26+00:00By Brent Bouldin|Categories: Marketing Insights|Tags: Media|