The Pareto Principle (80/20 Rule) applies to many facets of life and work. With the rapid rate of change across digital channels and customer behaviors, it’s important that marketers analyze where the Pareto principle is helping and hurting performance and adjust accordingly.
A collection of quick POVs from our Founders, Brent Bouldin & Scott Gardner. These 2-3 minute video clips provide in-house senior marketing leaders with practical advice to solve problems, grow their internal capabilities and lead their brands to new levels of digital marketing success.
When brand marketers ask us for input on how to select a good partner, there find there are multiple factors that go into it. Getting this decision wrong can be a huge problem but if you get it right, together you can drive your business to new heights.
Almost without exception, every company we've worked with or for has leveraged external partners to do at least a portion of the marketing. However, the growing movement of building more capabilities in-house is the way of the future and gives brands more control over their future successes while reducing risks.
2020 is in the rear view and we are happy to leave it behind with optimism for the future. Checkout 5 of the marketing trends we and other marketing leaders are watching for in 2021 to capitalize on opportunity and drive their brands towards more efficient growth focused on the needs and behaviors of target audiences.
Marketing executives need better transparency from their advertising, media, agency and vendor partners. At the same time, brand side marketing executives need to be more transparent with their senior leadership for how they invest budgets and the outcomes of these decisions.
Every search marketer should test and calibrate paid search campaigns, but landing pages aren't tested enough. Where to drive PPC traffic is often a hotly contested topic but the most advanced paid search marketers diversify their approach to maximize ROI and customer impact.