digital marketing Archives - New Media Advisors

The 80/20 Principle in Marketing (Video)

By Scott Gardner

The Pareto Principle (80/20 Rule) applies to many facets of life and work. With the rapid rate of change across digital channels and customer behaviors, it’s important that marketers analyze where the Pareto principle is helping and hurting performance and adjust accordingly.

2021-01-06T18:18:25+00:00By Scott Gardner|Categories: Insights, Quick Takes|Tags: digital marketing, In-Housing, marketing advice|

Leading from the Front: Quick Takes

By Brent Bouldin

A collection of quick POVs from our Founders, Brent Bouldin & Scott Gardner. These 2-3 minute video clips provide in-house senior marketing leaders with practical advice to solve problems, grow their internal capabilities and lead their brands to new levels of digital marketing success.

2021-03-16T18:23:26+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: 2021, digital marketing, In-Housing, podcast, SEO|

What to Look for in a Potential Vendor Partner (Video)

By Brent Bouldin

When brand marketers ask us for input on how to select a good partner, there find there are multiple factors that go into it. Getting this decision wrong can be a huge problem but if you get it right, together you can drive your business to new heights.

2021-01-05T19:51:28+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: agencies, digital marketing, In-Housing, marketing advice, SEO|

Building Internal Capabilities (Video)

By Brent Bouldin

Almost without exception, every company we've worked with or for has leveraged external partners to do at least a portion of the marketing. However, the growing movement of building more capabilities in-house is the way of the future and gives brands more control over their future successes while reducing risks.

2021-01-05T19:56:03+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: 2021, digital marketing, In-Housing, marketing advice|

5 Marketing Trends to Watch for in 2021

By Brent Bouldin

2020 is in the rear view and we are happy to leave it behind with optimism for the future. Checkout 5 of the marketing trends we and other marketing leaders are watching for in 2021 to capitalize on opportunity and drive their brands towards more efficient growth focused on the needs and behaviors of target audiences.

2021-01-05T19:59:51+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: 2021, digital marketing, In-Housing, marketing trends|

Internal vs. External Marketing Spend (Video)

By Brent Bouldin

Marketing executives need better transparency from their advertising, media, agency and vendor partners. At the same time, brand side marketing executives need to be more transparent with their senior leadership for how they invest budgets and the outcomes of these decisions.

2021-01-05T20:07:23+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: agencies, budgets, digital marketing, In-Housing|

The Best Destination for PPC Traffic (Video)

By Brent Bouldin

Every search marketer should test and calibrate paid search campaigns, but landing pages aren't tested enough. Where to drive PPC traffic is often a hotly contested topic but the most advanced paid search marketers diversify their approach to maximize ROI and customer impact.

2021-01-05T20:09:47+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: digital marketing, landing pages, paid search, PPC|