agencies Archives - New Media Advisors

What to Look for in a Potential Vendor Partner (Video)

By Brent Bouldin

When brand marketers ask us for input on how to select a good partner, there find there are multiple factors that go into it. Getting this decision wrong can be a huge problem but if you get it right, together you can drive your business to new heights.

2021-01-05T19:51:28+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: agencies, digital marketing, In-Housing, marketing advice, SEO|

Internal vs. External Marketing Spend (Video)

By Brent Bouldin

Marketing executives need better transparency from their advertising, media, agency and vendor partners. At the same time, brand side marketing executives need to be more transparent with their senior leadership for how they invest budgets and the outcomes of these decisions.

2021-01-05T20:07:23+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: agencies, budgets, digital marketing, In-Housing|