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What to Look for in a Potential Vendor Partner (Video)

By Brent Bouldin
When brand marketers ask us for input on how to select a good partner, there find there are multiple factors that go into it. Getting this decision wrong can be a huge problem but if you get it right, together you can drive your business to new heights.
2021-01-05T19:51:28+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: agencies, digital marketing, In-Housing, marketing advice, SEO|
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Internal vs. External Marketing Spend (Video)

By Brent Bouldin
Marketing executives need better transparency from their advertising, media, agency and vendor partners. At the same time, brand side marketing executives need to be more transparent with their senior leadership for how they invest budgets and the outcomes of these decisions.
2021-01-05T20:07:23+00:00By Brent Bouldin|Categories: Insights, Quick Takes|Tags: agencies, budgets, digital marketing, In-Housing|
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RECENT INSIGHTS

  • The 80/20 Principle in Marketing (Video)
  • Leading from the Front: Quick Takes
  • Four Practical Tips to Improve SEO in 2021 (Video)
  • What to Look for in a Potential Vendor Partner (Video)
  • Building Internal Capabilities (Video)

OUR COMPANY

We are in-house digital marketing leaders, turned advisors. We lived client-side digital marketing for over a decade, having the privilege to work with, hire and lead the best of the best in terms of associates, agencies, vendors and channels... More »

OUR SERVICES

We offer independent, expert consultancy to improve the digital roadmap, capabilities and marketing results for mid-market and enterprise brands to win more share in paid, owned & earned digital channels... More »

We offer independent, expert consulting to improve the digital roadmap, capabilities and marketing results that enable mid-market and enterprise brands to win more share in paid, owned and earned digital channels.

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