Scott Gardner, Author at New Media Advisors

7 Strategies to Win More Share in Local SEO

Local Search is one of the most important, high-impact digital marketing channels for small, regional and national brick & mortar...

TRANSCRIPT: We all know Pareto’s principle: 80% of results come from 20% of effort. For the most part the 80:20 rule holds its weight...

Hopefully, your brand has been committed and invested in its SEO program for many years. If so, the notion of a core algorithm update is...

In October 2019, Google rolled out a groundbreaking change to its search ecosystem with the introduction of BERT. In fact, many authorities in...