Brent Bouldin, Author at New Media Advisors

The Best Destination for PPC Traffic (Video)

TRANSCRIPT: A debate we hear frequently centers on where to send your paid search traffic. Some marketers send paid clicks to their home...

Marketing measurement performance is notoriously difficult. Were that not the case, the famous adage from John Wanamaker about not knowing...

Gartner’s Annual CMO Spend Survey is always an interesting read. It provides a peak into the minds of CMOs and the issues they are dealing...

One of the most significant trends in search over the last five years has been the emergence of voice search. Whether it’s through the growth...

One of the more challenging things I’ve experienced in my career is working with companies that do not understand or appreciate the unique role...

May 15, 2020 | Deep Dives

In our last post, we talked about the ever-changing nature of search marketing and the importance of an always on Organic Search strategy. ...