February 22, 2012

Social Search – Social Media & Content Marketing Solutions

Social Media changed the Search game. Your business and brand is of course in popular social channels but how consistent and intentional is it participation?  Are you seeding your brand into socially-relevant search? Are your prospective customers asking questions that you are not answering in their quest for knowledge? Are you perceived as a Subject-Matter Expert beyond the confines of your own corporate website?

We as consumers thirst for answers and information from Google. Heck, Google themselves claims they want to be “the third half of your brain”!  With such widespread adoption and Google/Bing’s desire to be interwoven into our daily lives, where are search engines going to continue to get content from? The sources they can trust and those that are authoring that trusted content.  And no, this type of content can’t be stated in 140 characters.

From a commercial perspective, why is your business not leading this charge in its respective niche? For YOUR business, is organic search a necessity? Social search is the next step up the process chain and requires “planning the work & working the plan”.

We have some unique and creative social content ideas that we will tailor around your business, your target audience & targeted conversion path.  We then take action through our partner copywriter network and let the informational seeds bear fruit, both with exposure to your customers and SEO value to your key category/product pages.

Our core business has always been organic search – for 10+ years now.  Social media changed the game and we embraced it due to its logical convergence with search! We and our clients are both motivated to succeed in Social Search.

Find out how our topical, professionally written, anchor-text relevant content marketing programs can take your existing archived & cataloged content (traditional) and leverage it for both SEO and target audience visibility purposes.