Search Engine Optimization (SEO) is the process of generating significant website traffic from natural (aka: organic, free) search engine listings. At NMA, we place a premium on the value and return-on-investment that SEO can deliver to brand marketers.
A successful SEO campaign will capitalize on Link Building, Website Content, and Site Architecture. The focus and purpose of an SEO effort should be developed, executed and managed around the Client’s unique business model, its core objectives, competitive landscape, targeted audience and opportunities for improvement.
The Anatomy of an Effective SEO Campaign
High-Quality Link Building
Search engines view links from other websites, as “votes”. Backlinks are the fuel that drive dominant, non-branded keyword rankings in the major search engines. N.M.A. has deep, industry and vertical expertise in developing customized and scalable link building campaigns that exploit optimized anchor text, industry relevance, and link type diversity.
Based on the Client’s business model, industry, targeted keywords and backlink profile, we develop a progressive linking campaign that includes sources such as relevant website publishers, blogs, content distribution channels, press releases, high-quality directories and strategic linking partners. The depth and complexity of an N.M.A. linking campaign is unique to each client.
On-Page Content and Code Optimization
Search engine crawlers evaluate the content of every web page they crawl based on keyword relevance, context and semantic correlation to the competitive market place. We take a hands-on approach to carefully analyzing category, sub-category and deep interior pages for scalable, on-page optimization solutions.
Primary emphasis with our On-Page optimization solutions will include, but is not limited to body content, meta tags, images, internal link architecture, themes, and content grouping.
Website Structure Analysis and Recommendations
A poorly structured website is the SEO downfall for many corporate websites. If search engine crawlers are unable to fetch, parse and analyze your pages or URLs, then your website has little chance to succeed in organic search. We bring rich industry knowledge, advanced technologies and processes to identify site-wide and page-level Architecture problems that lead to organic ranking problems.
Primary areas of emphasis with our SEO Site Architecture analysis include evaluating your current Content Management System (CMS) and then prioritizing the most severe issues first. Areas of importance include page templates, URL structures, duplicate content, improper redirects, robot directives, meta data structures, and a host of other SEO critical factors.
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