February 22, 2012

Google’s “Farmer Update” is Creating More Questions Than Answers

content-farms

If you are in charge of SEO, PR or Social Media for an in-house brand or an agency, then you are familiar with Google’s recent crackdown on “Content Farms”, in an effort to rid the web (and Google’s search index) of junk, useless content.  I am not going to rehash what this update is all [...]

Top 10 Passwords to Avoid!

top 10 online passwords

If you are like me, you probably have way too many online accounts or subscriptions (web tools, social networks, online banking, email accounts, etc, etc).  The issue with account security and privacy is of extreme importance in today’s society — both for businesses and consumers.  Research & personal experience has shown that many ‘older’ Internet [...]

Digitial Marketing Process Best Practices

Whether you work in an agency, in-house at a brand marketer or are a business consultant, it is critical that you have a defined process in place to perform ongoing marketing efforts.  Developing your own scalable ‘system’ will ensure your time spent will focus on business objectives, promote teamwork, and drive meaningful results to both [...]